We’re an independent B Corp-certified
PR agency based in the heart of Europe in Amsterdam.
We provide custom public relations for companies that offer real societal and cultural impact.
Working with award-winning writers, future-thinkers and culture-shapers, we amplify the stories of those in the creative, retail, lifestyle and travel sectors.
We understand what you do and know how to meet your challenges. Intuitive publicists, we help you to grow by curating media attention that strengthens your brand’s authority, stimulates engagement and generates new business.
Sustainability isn’t just a buzzword for us, it’s a founding principle. The companies we work with push boundaries and align with our values. They aren’t defined by stereotypes or tradition. We support them in shaping a more purpose-driven and environmentally-conscious future.
We work with good people and love what we do.
Services
All of Hooton’s services are insight-inspired. We utilise data, analytics and competitor benchmarking to make sure your PR goals meet your business imperatives, whether they’re B2B or B2C.
International public relations
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
Media, analyst and influencer relations
Product launches
Events PR
Internal communications
Press office
Reputation management
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
Issues management
Crisis management
Executive profiling
We train and coach you so you know how to handle the media and get positive cut-through.
Media training
Speaking engagements
Panels and debates
Roundtables
Talking points
Strategic communication
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
Brand identity and messaging
PR strategy
Research and reports
ESG strategy
Paid media partnerships
Integrated campaigns
Content creation
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
Press materials
Thought leadership
Case studies
Greenwashing Review
This one-of-a-kind service helps environmentally-responsible businesses navigate the unintentional pitfalls of greenwashing – while still standing out in a competitive market.
Expert evaluation of sustainability messaging
Personalised glossary
Sustainability reports and copywriting
Tone of voice training
International public relations
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
Media, analyst and influencer relations
Product launches
Events PR
Internal communications
Press office
Strategic communication
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
Brand identity and messaging
PR strategy
Research and reports
ESG strategy
Paid media partnerships
Integrated campaigns
Reputation management
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
Issues management
Crisis management
Content creation
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
Press materials
Thought leadership
Case studies
Executive profiling
We train and coach you so you know how to handle the media and get positive cut-through.
Media training
Speaking engagements
Panels and debates
Roundtables
Talking points
Greenwashing Review
This one-of-a-kind service helps environmentally-responsible businesses navigate the unintentional pitfalls of greenwashing – while still standing out in a competitive market.
Our team of native English, French, Italian, and Spanish speakers work with international clients spanning the UK, EMEA, APAC, and North America.
Our team
Meet our team
Héloïse Hooton, Founder & MD
Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work.Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work.Read MoreShow less
Hannah Wiersma, Operations Manager
Before joining Hooton, Hannah spent a decade working in operations for various creative agencies with international clients and multi-cultural teams. With a background in fashion branding, she also has extensive experience leading in-house agency marketing and PR. At Hooton, Hannah uses her organisational skills, creative thinking and eye for detail to bring positive change for the two things she loves most: people and nature.Before joining Hooton, Hannah spent a decade working in operations for various creative agencies with international clients and multi-cultural teams. With a background in fashion branding, she also has extensive experience leading in-house agency marketing and PR. At Hooton, Hannah uses her organisational skills, creative thinking and eye for…Read MoreShow less
Gemma Cooney, PR Director
Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client partnership always at the centre.Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client…Read MoreShow less
Paiman Azizi, PR Manager
Bringing a wealth of experience in sustainable fashion, Paiman is passionate about bridging the gap between industry and community. With a diverse background that includes directing and overseeing the creation of multiple marketing, communication, branding, and image projects from concept to completion, he has a keen interest in sustainability, culture, fashion and lifestyle. Paiman has a philosophical obsession with fashion, for him fashion is a blank canvas that represents freedomBringing a wealth of experience in sustainable fashion, Paiman is passionate about bridging the gap between industry and community. With a diverse background that includes directing and overseeing the creation of multiple marketing, communication, branding, and image projects from concept to completion, he has a keen interest in sustainability,…Read MoreShow less
Janhavi Raja, PR Manager
Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. Prior to joining Hooton, Janhavi worked as an economic researcher and consultant with the Government of Gujarat, India, and completed her graduate studies at the Indian Institute of Management.Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. Prior to joining Hooton, Janhavi worked as an economic researcher and consultant with the…Read MoreShow less
Noa Janssen, PR Executive
Full of creative ideas and with a natural flair for copywriting, Noa is Hooton’s go-to for all things zeitgeist – always abreast of emerging trends, international influencers and new technologies. Whether using her organisational talents to keep the Hooton team on track or exploring experimental ways to talk to the growing media landscape, Noa’s enthusiasm is contagious.Full of creative ideas and with a natural flair for copywriting, Noa is Hooton’s go-to for all things zeitgeist – always abreast of emerging trends, international influencers and new technologies. Whether using her organisational talents to keep the Hooton team on track or exploring experimental ways to talk to the growing media landscape, Noa’s…Read MoreShow less
Kate Buljanovic, Sustainability Consultant
Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis.Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis.Read MoreShow less
Jo Usmar, Freelance Copywriter and Editor
Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots.Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots.Read MoreShow less
