We’re an independent B Corp-certified
PR agency based in the heart of Europe in Amsterdam.
We provide custom public relations for companies that offer real societal and cultural impact.
Working with award-winning writers, future-thinkers and culture-shapers, we amplify the stories of those in the creative, retail, lifestyle and travel sectors.
We understand what you do and know how to meet your challenges. Intuitive publicists, we help you to grow by curating media attention that strengthens your brand’s authority, stimulates engagement and generates new business.
Sustainability isn’t just a buzzword for us, it’s a founding principle. The companies we work with push boundaries and align with our values. They aren’t defined by stereotypes or tradition. We support them in shaping a more purpose-driven and environmentally-conscious future.
We work with good people and love what we do.
Services
All of Hooton’s services are insight-inspired. We utilise data, analytics and competitor benchmarking to make sure your PR goals meet your business imperatives, whether they’re B2B or B2C.
International public relations
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
Media, analyst and influencer relations
Product launches
Events PR
Internal communications
Press office
Reputation management
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
Issues management
Crisis management
Executive profiling
We train and coach you so you know how to handle the media and get positive cut-through.
Media training
Speaking engagements
Panels and debates
Roundtables
Talking points
Strategic communication
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
Brand identity and messaging
PR strategy
Research and reports
ESG strategy
Paid media partnerships
Integrated campaigns
Content creation
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
Press materials
Thought leadership
Case studies
International public relations
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
Media, analyst and influencer relations
Product launches
Events PR
Internal communications
Press office
Strategic communication
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
Brand identity and messaging
PR strategy
Research and reports
ESG strategy
Paid media partnerships
Integrated campaigns
Reputation management
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
Issues management
Crisis management
Content creation
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
Press materials
Thought leadership
Case studies
Executive profiling
We train and coach you so you know how to handle the media and get positive cut-through.
Our team of native English, French, Italian and Spanish speakers work with international clients spanning the UK, EMEA, APAC and North America.
Our team
Meet our team
Héloïse Hooton, Founder & MD
Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work.Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work.Read MoreShow less
Gemma Cooney, Senior PR Manager
Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client partnership always at the centre.Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client…Read MoreShow less
Earl Singh, Senior PR Manager
With a background that spans multiple sectors, from design and creative industries to sustainability and innovation, Earl brings years of experience and breadth to the Hooton team. He has worked with leading brands, global organisations and agencies, creating PR and communication strategies, and crafting compelling narratives that build both reputation and recognition.With a background that spans multiple sectors, from design and creative industries to sustainability and innovation, Earl brings years of experience and breadth to the Hooton team. He has worked with leading brands, global organisations and agencies, creating PR and communication strategies, and crafting compelling narratives that build both…Read MoreShow less
Janhavi Raja, Senior PR Executive
Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. She was previously an economic researcher and consultant with the Government of Gujarat, India, and completed her graduate studies at the Indian Institute of Management.Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. She was previously an economic researcher and consultant with the Government of Gujarat, India,…Read MoreShow less
Carson Tabakin, PR Executive
Whether working with local start-ups or non-profits, food and beverage companies or boutique PR agencies, Carson has a wealth of experience in event planning, social media management, copywriting and project administration. She is US-born, but moved to Amsterdam after graduating from university to set down roots abroad – and she’s eager to expand and grow in her role as PR Executive at Hooton.Whether working with local start-ups or non-profits, food and beverage companies or boutique PR agencies, Carson has a wealth of experience in event planning, social media management, copywriting and project administration. She is US-born, but moved to Amsterdam after graduating from university to set down roots abroad – and she’s eager to expand…Read MoreShow less
Hannah Wiersma, Operations Manager
Before joining Hooton, Hannah spent a decade working in operations for various creative agencies with international clients and multi-cultural teams. With a background in fashion branding, she also has extensive experience leading in-house agency marketing and PR. At Hooton, Hannah uses her organisational skills, creative thinking and eye for detail to bring positive change for the two things she loves most: people and nature.Before joining Hooton, Hannah spent a decade working in operations for various creative agencies with international clients and multi-cultural teams. With a background in fashion branding, she also has extensive experience leading in-house agency marketing and PR. At Hooton, Hannah uses her organisational skills, creative thinking and eye for…Read MoreShow less
Kate Buljanovic, Sustainability Consultant
Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis.Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis.Read MoreShow less
Guillaume Giraud, PR Expert
Guillaume is an experienced public relations and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers.Guillaume is an experienced public relations and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers.Read MoreShow less
Jo Usmar, Freelance Copywriter and Editor
Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots.Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots.Read MoreShow less
