McBride

The brief

To deliver an editorial strategy across internal and external communications to ensure all of its various divisions, regions and audiences receive tailored, yet consistent, messaging.

Our solution

Hooton designed and implemented a comprehensive communications framework, including a social media strategy, internal comms approach and streamlined news-gathering process across the organisation. We identified key messaging pillars and applied them consistently across all touchpoints and extended the strategy into trade media – ensuring McBride’s story is told cohesively and effectively for maximum impact.