Zoku

The brief

Launch a hotel brand that hasn’t yet built a hotel – in an industry category that doesn’t exist yet.

Our solution

Working closely with the Zoku team, we created a global PR strategy that placed the innovative home-office hybrid hotel model at the heart of the brand’s messaging – all while bearing in mind that Zoku Amsterdam was a year away from opening. We created a media-friendly visual demo of the Loft, which showed the versatility of the space, and paired it with a specially-tailored press kit for 10 different media categories that was sent out all over the world.