AllTrails

The brief
Establish the world's most popular hiking app - AllTrails - in the Netherlands, and launch its new Peak subscription tier, positioning the platform as the go-to resource for both casual and experienced hikers.

Our solution
Hooton is building AllTrail's profile in the Netherlands through a mix of boutique events, targeted activations and partnerships, and more. Most recently, we launched and amplified its new Peak subscription tier through curated press outreach, resulting in widespread media coverage for the platform and significant user growth across the Dutch market.