Wieden+Kennedy

The brief

Help Wieden+Kennedy leverage the milestone moment of becoming B Corp certified to inspire other advertising agencies, regardless of size, to pursue B Corp certification, while driving a broader conversation around climate responsibility.

Our solution

Hooton worked with W+K’s global and Amsterdam teams to craft messaging that demystified the B Corp process and presented it in an approachable, relatable way. We focused on a PR strategy that reached both trade and consumer audiences, positioning W+K as a leader in sustainable business practices. Through interviews, op-eds and features, we aimed to ignite discussion about climate responsibility and the pitfalls of greenwashing.