Publicis Luxe
The brief
Grow Publicis Luxe's reputation as both a cultural powerhouse and a trusted, market-intelligent partner in luxury – one that blends rigorous analysis with elevated creative expression.
Our solutionÂ
Hooton helped to position Publicis Luxe at the intersection of market intelligence and cultural influence. Through strategic media placements, interviews with key spokespeople, promotion of Cultish and its Arles exhibition, and coverage of Publicis Luxe's cultural studies in tier-one outlets, we reinforced the agency's standing as essential to the global luxury conversation.