Brother Earth
The Brief
Launch Brother Earth’s eco-friendly, plastic-free bathroom essentials subscription box for men in the UK market, while positioning the brand as a leader in sustainable men’s grooming productsLaunch Brother Earth’s eco-friendly, plastic-free bathroom essentials subscription box for men in the UK market, while positioning the brand as a leader in sustainable men’s grooming products
The Solution
Hooton worked closely with the trendy B Corp-certified Dutch eyewear brand to ensure its D2C glasses and innovations in sustainability, product and retail were on the radar of leading European media outlets. We helped with the launch of the brand’s first-ever range of contact lenses, the publication of its second Responsibility Report – a transparent summary of its sustainability successes and failures – and the launch of its ‘Responsible Retail Design’ concept of ready-to-assemble sustainable stores.