Booking.com

The brief

Engage and immerse international journalists in Booking.com’s culture and ambition, ensuring the brand’s messaging reaches key audiences across B2B and B2C travel media.

Our solution

Hooton designed a tailor-made media summit to provide a memorable and immersive experience for leading travel journalists from around the world. We developed all supporting assets (including external and internal briefings and press materials) for Booking.com’s various platforms and a detailed run of show – ensuring that the brand’s messaging was delivered in a clear, relevant and impactful way.