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What applying for B Corp-certification taught me about realistic sustainability

The feeling of frustration (and dread) in terms of what we as citizens of the world are supposed to do post-Cop26 was growing for us. We applied for B Corp certification for Hooton at the end of the summer in 2021, so there’s that at least. We were then, in a backlog of applications, which gave us hope - that there are more of us out there looking to hold ourselves accountable. In this article, our founder Héloïse Hooton shares a couple of learnings from Hooton's journey of joining the B Corp league.

Feel the fear and apply anyway: How to get your first job in PR

From graduating, to entering the world of work as an anxious PR Executive, to becoming a valued member of the team. Hooton exec Noa shares some very honest insights from her journey into the wonderful world of PR.