SkyNRG
The brief
SkyNRG approached us ahead of their Delfzijl site launch – Europe's first dedicated SAF plant. The brief had two parts: generate awareness around this landmark moment and position SkyNRG as the undisputed pioneer of sustainable aviation fuel in Europe, backed by ongoing crisis communications support to protect that reputation.
Our solutionÂ
Hooton led communications for the launch of SkyNRG's Delfzijl site, securing widespread coverage across more than 50 publications. Through a targeted mix of press releases, media relations and crisis communications support, we placed SkyNRG at the heart of the sustainable aviation conversation. High-profile interviews in Financieel Dagblad and Het Parool cemented SkyNRG's voice as an industry authority, while earned coverage in Dutch nationals, including NRC, Volkskrant and Trouw ensured the Delfzijl milestone reached the audiences that matter most - from policymakers and investors to the broader public.