Arch & Hook

The brief

Support Arch & Hook’s internal and external communications, strategy and reputation as the company launches new product offerings, establishes partnerships, and grows its business internationally.

Our solution

In 2019, Hooton collaborated with Roland Mouret and the British Fashion Council to launch Arch & Hook’s groundbreaking marine-plastic BLUE® hanger at London Fashion Week. Since then, our partnership with the company has gone from strength to strength, supporting a rebrand, the expansion of products and services, commissioning groundbreaking research projects, and coordinating numerous successful partnerships with the likes of Ridley Scott’s Creative Group, and Northumbria university, plus publications such as WIRED, the Financial Times and The Economist.